One of Apple's most popular products to date is probably the iPod. It's not an invention.
I mean..what's an iPod? It's a mp3 player. And, like I said, it's not an invention, it was an innovation from Sony's and other companies' mp3 players. The small round mp3 player, and you have to move the little knob on the side up or down for fast forward and volume.
Now, would someone choose that kind of technology to listen to their music, or an iPod, a gadget that has a touch roll pad, and a screen that shows the song playing (even Sony's mp3 displays the song's name and details..but it's different). And what's been realized by the market is that Apple knows what customers want and how to give it to them: the personal experience, that is so important to customers and consumers. Using the touch roll pad, customizing the background, using iTunes, the virtual music library, to manage your music, to buy your music. Professor Koulopoulos from Bentley University stated that customers are looking for that unique experience of the gadget, something that the rest of the market is missing out on, or not able to fully grasp.
And this is the interesting thing. About everything that Apple launches in the market isn't invented, it's innovated from products that already exist in the market.
It's the innovation they're highly focused on, not the invention.
I mean..what's an iPod? It's a mp3 player. And, like I said, it's not an invention, it was an innovation from Sony's and other companies' mp3 players. The small round mp3 player, and you have to move the little knob on the side up or down for fast forward and volume.
Now, would someone choose that kind of technology to listen to their music, or an iPod, a gadget that has a touch roll pad, and a screen that shows the song playing (even Sony's mp3 displays the song's name and details..but it's different). And what's been realized by the market is that Apple knows what customers want and how to give it to them: the personal experience, that is so important to customers and consumers. Using the touch roll pad, customizing the background, using iTunes, the virtual music library, to manage your music, to buy your music. Professor Koulopoulos from Bentley University stated that customers are looking for that unique experience of the gadget, something that the rest of the market is missing out on, or not able to fully grasp.
And this is the interesting thing. About everything that Apple launches in the market isn't invented, it's innovated from products that already exist in the market.
It's the innovation they're highly focused on, not the invention.
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