Continuing the post "How it all started...(Part 1)", Apple went through many failures until it hit its jackpot success that gave them a break in the market: Mac OS X, the operating system for Apple's electronic products. After the operating product was paired up with the Apple products, such as the laptops and desktops, profitability arose. And to top it all off, the iPod was released in the market. Although it took the iPod some time to be accepted by consumers, it is now one of the firm's most popular product. I personally only associated Apple with the iPod at first, until I reached out to try some of their other products.
Some of Apple's products are their Mac laptops, the iMac, Mac OS X operating system versions, the iPod, iPhone, and its newest innovation, the iPad, a portable touchscreen tablet that is, according to news articles and personal conversations I have with my associates, one of the most demanding products in the industry right now. Although the iPad isn't an invention of the tablet, it is probably the most successful and most demanded one right now, that's why everyone is following them. Samsung is marketing its tablet much stronger now. I realized this when I went back home to Dubai for winter break and saw an overflowing amount of public ads for Samsung's tablet. Also, Blackberry, the popular smartphone brand has come up with a tablet as well.
Apple creates the industry's standards and expectations. From what it seems right now, they are at the top of the game. They come up with innovative ideas that consumers are looking for, but not to the extent-they give the customers and consumers more than they're looking for, and in a good way. That's why, according to a class discussion in my Management of Innovation class, the public eagerly awaits for their new launches. But because the expectation has been set so high, the public is simultaneously also looking for the moment to slander Apple and criticize them, just to find a default. But this is overshadowed right now by Apple's impressive success and leadership in the technology industry.
Source:
http://www.brighthub.com/computing/mac-platform/articles/65346.aspx
Some of Apple's products are their Mac laptops, the iMac, Mac OS X operating system versions, the iPod, iPhone, and its newest innovation, the iPad, a portable touchscreen tablet that is, according to news articles and personal conversations I have with my associates, one of the most demanding products in the industry right now. Although the iPad isn't an invention of the tablet, it is probably the most successful and most demanded one right now, that's why everyone is following them. Samsung is marketing its tablet much stronger now. I realized this when I went back home to Dubai for winter break and saw an overflowing amount of public ads for Samsung's tablet. Also, Blackberry, the popular smartphone brand has come up with a tablet as well.
Apple creates the industry's standards and expectations. From what it seems right now, they are at the top of the game. They come up with innovative ideas that consumers are looking for, but not to the extent-they give the customers and consumers more than they're looking for, and in a good way. That's why, according to a class discussion in my Management of Innovation class, the public eagerly awaits for their new launches. But because the expectation has been set so high, the public is simultaneously also looking for the moment to slander Apple and criticize them, just to find a default. But this is overshadowed right now by Apple's impressive success and leadership in the technology industry.
Source:
http://www.brighthub.com/computing/mac-platform/articles/65346.aspx
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