I'm going to a break from the Apple and quickly describe who I am going to be in this case study.
As I'm describing a specific firm in the technology industry (Apple, Inc.), I feel it would be most sensible to write from a competitor's point of view. In this case, I will be an employee at Sony Electronics Inc. who is working in the Research &Development department, or in the "Innovation Zone" as Professor Thomas Koulopoulos from Bentley University describes the Innovation area in his book "The Innovation Zone". It would be most sensible to write from this perspective because I'm going to be comparing Apple's success to Sony's success in the future as well and how it took over Sony's success in the industry. Thus, I will talk from a Sony Electronics, Inc. employee's perspective. This will not be a blog and essay about what Sony's specific steps are going to be to catch up with Apple, but it will definitely mention how Sony and other of Apple's competitors could improve; it won't be a large part of this blog and essay though.
As I'm describing a specific firm in the technology industry (Apple, Inc.), I feel it would be most sensible to write from a competitor's point of view. In this case, I will be an employee at Sony Electronics Inc. who is working in the Research &Development department, or in the "Innovation Zone" as Professor Thomas Koulopoulos from Bentley University describes the Innovation area in his book "The Innovation Zone". It would be most sensible to write from this perspective because I'm going to be comparing Apple's success to Sony's success in the future as well and how it took over Sony's success in the industry. Thus, I will talk from a Sony Electronics, Inc. employee's perspective. This will not be a blog and essay about what Sony's specific steps are going to be to catch up with Apple, but it will definitely mention how Sony and other of Apple's competitors could improve; it won't be a large part of this blog and essay though.
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